Roughly two-thirds of online retailers have some type of personalized content on their websites.
Archives for October 1, 2014
Gmail’s tabbed inbox seems to be having a positive influence on promotional emails’ inbox placement rates.
Deliverability rates by industry showed not only clear winners and losers, but how inconsistent inbox placement rates are when looking beyond the global average.
September was the most difficult month to reach the inbox, while December and January were the easiest.
83% of permission-based emails worldwide reached the inbox over the past 12 months, with 6% being sent to spam and 11% blocked.
40% of US internet users said they had commented anonymously.