On average, only 45% of digital marketers integrate any two channels.
Archives for October 2014
American adults have the most trust in local TV news, finds Harris Interactive, with 78% having at least some trust that it will get them the news fairly and accurately.
On average, 44% of US shoppers combine online and in-person shopping activities across 15 product and service categories.
The NRF is forecasting an increase in holiday spending of 4.1% this year to $616.9 billion in total sales, with online sales growth in the 8-11% range.
Email newsletters with short subject lines of between 4-15 characters sported the best open rates last year.
Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.
Mobile now accounts for more than one-quarter of online video views.
Let this infographic by SumAll and Buffr (via AdWeek) server as your cheat sheet to the length of stuff online.
Smartphones were millennials’ device of choice for internet and app access, with nearly two-thirds (64%) of US mobile device users ages 18 to 34 citing these as their primary mobile device for logging on to the web or checking out an app.
Among US millennial smartphone users polled, nearly 90% said their phones never left their side—both night and day—and 80% admitted they instantly reached for them right when they woke up.