Archive for September 2014
Marketers' Cross-Channel Marketing Capabilities, May 2014 [CHART]
Cross-channel marketing was a top priority for the majority of client-side marketers worldwide queried in a May 2014 study by Econsultancy in association with Oracle Marketing Cloud.
Read MoreUS Small Business Onwers Who's Site Is Mobile-Optimized, July 2014 [CHART]
Just over half of small business owners whose businesses had a website also had a mobile site or one that was optimized for mobile.
Read MoreHow Small Business Owners Utilize Their Website, Q1 2007-Q3 2014 [TABLE]
The percentage of small businesses with websites had risen just slightly over the past few years.
Read MoreMarketers' Use Of Personalization/Targeting Technology, May 2014 [TABLE]
Web analytics and email marketing were the most-used targeting tools.
Read MoreMarketers' Top 5 Targeting/Personalization Tactics, May 2014 [CHART]
just 18% of US digital marketing decision-makers considered creating a personalized customer experience across multiple digital touchpoints as one of their top three goals.
Read MoreInfluence Of Email On Consumer Purchase Decisions, September 2014 [CHART]
Emails with discounts have a greater influence on purchase decisions than a variety of other forms of marketing communication.
Read MoreLeading Website Traffic Referral Sources, June-July 2014 [CHART]
Across all industries analyzed during June and July of this year, organic search drove 51% of all visitors.
Read MoreLocal Advertising Forecast By Advertiser Type, 2015-2019 [CHART]
SMBs will spend $50.4 billion on local media advertising next year, or 35.8% of total local media advertising spending.
Read MoreGlobal Growth Consumer Cloud-Based Services Use, 2013 & 2018 [CHART]
Juniper Research put the number of consumer cloud-based service users at 2.4 billion worldwide in 2013.
Read MoreConsumer Attitudes Toward Cloud Computing, May 2014 [CHART]
39% of US internet users reported using the cloud.
Read More