40% of marketers in North America said that a lack of foundation in analytics was the single-biggest deficiency among agencies vying for their business, the No. 1 response.
Archives for September 30, 2014
Survey after survey suggests continued content marketing investment in coming years, with a majority of respondents indicating regular annual spending increases.
Forecasted spending growth rates for digital and traditional media are again taking on different trajectories.
Roughly two-thirds of online retailers have some type of personalized content on their websites.
Only half of consumers would subscribe to a company’s text messaging program.
Some 84% of US households subscribe to a form of pay-TV service, down from a peak of 89% in 2010.