When it came to what content social users shared, respondents showed interest in spreading the news, with informative or educational items the most-shared content type.
Archives for September 29, 2014
Only 9% of social networkers worldwide never share content.
Four in five marketing professionals cited social sharing as a distribution channel used for content marketing.
Just 7% of respondents said their organizations were prepared to execute cross-channel marketing.
Cross-channel marketing was a top priority for the majority of client-side marketers worldwide queried in a May 2014 study by Econsultancy in association with Oracle Marketing Cloud.
Just over half of small business owners whose businesses had a website also had a mobile site or one that was optimized for mobile.