Why People Try New Grocery Brands, September 2014 [CHART]

Why People Try New Grocery Brands, September 2014 [CHART]

When grocery shopping in a retail store, US consumers are most likely to buy something new or different from usual if it’s on sale for a good price (56%) or if they have a coupon (50%), finds Nielsen, although almost half will do so out of an urge to try something new. Interestingly, recommendations from friends, ads, and attention-grabbing packaging are all par in terms of driving new brand decisions, per the report. Source: Nielsen

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