Consumers around the world tend to be more likely to shop for than buy products online, although the gap between browsing and buying is relatively small for most product categories, according to a new study from Nielsen. In its analysis of 22 B2C product categories, Nielsen found buying intentions to be as high as browsing behavior in 13, with more buying than browsing in only one. That said, purchase intentions are on the rise. Read the rest at MarketingCharts.
Home » Consumer Behavior Marketing Research » Online Purchase Plans By Category & Region, September 2014 [TABLE]