Skip to content

College Students’ Back-To-School Purchase Influencers, August 2014 [CHART]

College Students’ Back-To-School Purchase Influencers, August 2014 [CHART]

Undergraduate students are less likely to rely on brand advertising than word-of-mouth when it comes to their purchase decisions, finds a new survey from Fluent. The study, fielded among more than 1,400 undergraduate students, also finds that online coupons have a significant effect on back-to-school shopping decisions. And for all the popularity of visual-sharing social media, these channels don’t have much of a stated influence. Read the rest at MarketingCharts.