The study reveals that social ads performed 167% better than the 4-channel average in reaching new and exclusive users at a low cost.
Archives for September 22, 2014
While 8 in 10 investors receive financial advice in some form, they’re far more likely to say they get it from a dedicated personal financial advisor.
US ad revenues are expected to increase by 3.5% next year, with the 4.9% normalized growth rate excluding the effects of Political & Olympic (P&O) spending being the fastest rate of growth since 2005.
The largest percentage of college students cited Snapchat as the social network on which they felt they had the most privacy, at 35%, compared with 20% for Facebook.
70% of US college students ages 18 to 24 who used social networks posted disappearing photos on Snapchat at least once per day.
Revenues from US subscription video-on-demand (SVOD) streaming services—such as Netflix—totaled more than $1.91 billion on in H1 2014.