Online Leaders & Followers, August 2014 [TABLE]

Online Leaders & Followers, August 2014 [TABLE]

Almost all – 96% of – executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital, but some are more prepared than others, according to a new report from Econsultancy and Epsilon. The study outlines a variety of differences between those companies that identify their response as “changing our sector” (Leaders: 19% of respondents) and those that are “under pressure / vulnerable” (Followers: 36% of respondents). Read the rest at MarketingCharts.

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