North American digital marketing decision-makers are more focused on winning new customers than they are on retaining existing ones.
Archives for September 19, 2014
Facebook is the top mobile application for each age group.
Slightly more than two-thirds of B2B marketers are using data to analyze customers.
Aside from referrals, Senior-level marketers most often learn about new agencies from emails (57%), industry conferences (53%) and calls (40%).
96% of executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital,
Email remains the most popular lead generation channel with 87% of survey respondents planning its use this year.