An increasing number of viewers are taking advantage of TV Everywhere offerings, which allow for watching content on any screen. According to Adobe Digital Index, the share of US pay TV households that set up TV Everywhere accounts and authenticate grew from 16% in Q3 2013 to 21% in Q1 2014—a 31% jump over only six months.
But TV Everywhere use remains relatively light. In April 2014 polling by the Cable & Telecommunications Association for Marketing (CTAM) and HUB Research, only 29% of US TV viewers said they were heavy (15%) or moderate (14%) users of TV Everywhere. Read the rest at eMarketer.