Corporate Social Responsibility Reputation’s Effect On Purchase Decisions, August 2014 [CHART]

Corporate Social Responsibility Reputation's Effect On Purchase Decisions, August 2014 [CHART]

Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions, finds a new survey by Harris Interactive. A majority 55% indicated that this consideration sometimes affects (34%) or has a strong effect (17%) on their decisions, compared to roughly half of respondents belonging to older generations. Overall, though, the stated influence of corporate social responsibility (CSR) on purchase decisions hasn’t changed over the past 5 years, per the report. Source: Harris Interactive

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