Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions.
Archives for September 17, 2014
Netflix’s acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service.
63% of US mothers with children under the age of 18 planned to use their smartphones while back-to-school shopping.
Among US parent internet users with school-age children and/or college students, average back-to-school spending on electronic devices was $529.
An increasing number of viewers are taking advantage of TV Everywhere offerings.
Mobile’s share of digital consumption continues to grow, with apps hogging more mobile time on smartphones (88% share) than tablets (82%).