US Tumblr Penetration, 2013-2018 [TABLE]

US Tumblr Penetration, 2013-2018 [TABLE]

Tumblr continues to gain popularity in the US, with the number of users increasing 46.2% in 2013, totaling 13.7 million internet users, according to new figures from eMarketer – our first-ever forecast of Tumblr usage.

Usage of the Yahoo-owned social blogging platform will increase by nearly another 25% in 2014, according to our estimates, totaling more than 17.1 million internet users this year. Growth in the number of users who access their Tumblr accounts each month will taper off into the single digits by 2017, when the user base totals 22.8 million users, or 12.0% of all social networkers in the US. Read the rest at eMarketer.

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