Why cut coupons when you can load them on your mobile device with the touch of a button? According to June 2014 research by Forrester Consulting for RetailMeNot.com, more smartphone users had chosen to lighten their pockets and gather deals on their phones. However, this wasn’t keeping them away from brick-and-mortars.
More than one-quarter of US digital couponers who had found a coupon via smartphone in the three months leading up to polling ultimately redeemed that deal in a store. This ranked second, trailing buying something on a computer by 6 percentage points, and beat out the percentage of respondents who used smartphone coupons on their actual phones. Read the rest at eMarketer.