Levels Beyond noted that informative or entertaining videos were the most popular among viewers. How-to, instructional or tutorial videos were the top branded video type internet users wanted to watch, cited by 67%. Comedy or spoof videos followed (42%), product/informational videos landed in third place (34%), and 33% of respondents were interested in microdocumentaries that told the story of a person or event. Animations/infographic videos rounded out the list, at 30% of respondents.
However, the types of branded videos US marketing professionals reported publishing did not always align with consumers’ preferences. Though 33% did produce how-to, tutorials or instructional videos, the same percentage focused on videos from events, 30% produced interviews, and 25% published testimonials. Read the rest at eMarketer.