Fewer than 34% of executives worldwide were confident that they were accurately measuring social media’s effect.
Archives for September 9, 2014
Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.
Mobile devices accounted for 64.5% of all email opens during the second quarter of this year.
After threatening to top the number of pay-TV subscribers last year, the number of cable companies’ broadband subscribers finally reached that milestone during Q2.
Almost 6 in 10 Americans commonly use medical or health-related websites to find health-related information.
Younger US mobile device users watched more digital video overall than older ones.