Time Spent Watching TV/Movies By Generation & Device, December 2013 [CHART]

Time Spent Watching TV/Movies By Generation & Device, December 2013 [CHART]

Demographic studies of tablet and smartphone video viewers show that youth is a predictor of mobile video activity. For the most part, the younger the person, the more likely he or she is to consume video on a mobile device.

In December 2013, Deloitte analyzed share of time spent watching TV and movies by US internet users and broke down the results by device and age group. Trailing millennials (ages 14 to 24) had the highest combined share of smartphone and tablet video time at 16%. They were also the only group with a majority of time spent viewing on screens other than TV, which in this survey included desktop/laptop systems, smartphones, gaming devices and tablets. Read the rest at eMarketer.

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