Search CTR For Links With Video Thumbnails By Search Position [CHART]

When BrightEdge looked at their data set from the Data Cube and considered all the video click data available in Universal Search results (including videos surfaced from a website and videos surfaced from YouTube), they found the click curve for video results mirrored that of classic (text) results – except the average CTR for Position 1 of a video was 7.9 percent, whereas the average CTR for a classic result was 20 percent. Read the rest at Search Engine Land.

Search CTR For Links With Video Thumbnails By Search Position [CHART]

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