Transparency was a problem for 72% of brand executives and nearly as many agency executives.
Archives for September 3, 2014
84% of US ad execs surveyed used programmatic to purchase display ads, while six in 10 used the technology to buy mobile ads. Programmatic video was nearly as popular.
Global mobile advertising revenues almost doubled from $10.1 billion in 2012 to $19.3 billion in 2013.
Local deals and offers on Facebook have a strong pull with youth.
Small business owners are more concerned about attracting customers and finding new business than they are about government regulations and the economy.
Mobile accounted for 28% of Q2 paid search spending and one-third of paid search clicks in the US among its clients.