Twitter CPC rates rose throughout the first half of the year (with the exception of May, when they dipped by 1 cent) and hit an average 29 cents in June 2014.
Archives for September 2, 2014
Nearly 80% of US marketers were using Promoted Tweets, up from 44% in 2013. Meanwhile, just 32% were using second-place Promoted Accounts.
Social media is the preferred customer service channel for just 2% of consumers, far behind other channels such as phone (43%) and email (22%).
Snapchat penetration is now at about half of 18-24-year-old smartphone users, up from less than one-third a year earlier and closing in on Instagram (54.6%).
TV series accounted for all of the top 10 titles streamed during the 13-week survey period in which respondents kept a diary of their viewing on Netflix, Amazon Prime Instant Video and Hulu Plus.
Total paid and verified circulation declined by about 1.9% year-over-year during the first half of 2014 for the 367 US consumer magazines reporting comparable numbers.