Some 71.6% of US mobile subscribers owned a smartphone during the 3 months ending in June (Q2), up from 68.8% in Q1 and 59% in Q2 2013.
Archives for August 2014
Roughly 9 in 10 enterprises are either using or plan to in the next year use time-sensitive reminders and notifications through mobile channels.
During the first half of this year, Millennials (born 1977-1994) accounted for a larger share of new-vehicle retail sales than Gen Xers (born 1965-1976), the first time this has occurred.
Metrics such as page views, clickthrough rate, likes and shares provide a view of how an online audience is engaging with content, but these have proven to be shortsighted.
An Aberdeen Group report revealed that the most effective content marketers are also those most likely to measure.
Fully 37% of sports fans said they bought their tickets via mobile phone or tablet.
44% of US mobile phone users planned to go to a live sporting event this year, with football, basketball and baseball the most popular.
Gaining insight quickly enough was the top hurdle to executing personalization, cited by 40% of US data management professionals.
Personalization and targeting were the second most popular requirements for analytics related to understanding the customer, cited by 53% of respondents.
Roughly 6 in 10 US adults say they watch videos when they visit a brand website with video content, and 4 in 10 prefer watching a brand video over reading the same information.