Most believe that social media and TV make a good pair, but there have been hiccups, and the relationship isn’t always solid.
Archives for August 29, 2014
A plurality 34% of CMOs cite the creation of sustainable and engaging customer relationships and improving the customer experience as their top concern.
Some 31% of respondents said they were unreceptive or very unreceptive to social media posts.
Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic.
Some 55% of emails sent during Q1 by the 100 omnichannel retail brands tracked in L2′s Intelligence Report: Omnichannel Retail study advertised discounts.
Nearly two-thirds said that mobile search performed worse than desktop, with the majority of that group saying it was much worse.