As mobile continues to take over the world, advertisers have followed consumers to the devices where they spend the most time.
Archives for August 28, 2014
July 2014 research found that 60% of US internet users were almost always connected.
Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%).
Business spending has seen modest growth over the last few years, with spending increasing by 3% since 2011.
Given 5 choices as to their biggest hurdle when working with other functions to develop an integrated customer experience, CMOs pointed to the alignment of department strategies and priorities.
Public radio listeners are most likely to listen for news and information, counting credit and objective programming, a desire for deeper perspective and an intellectual curiosity among their primary motivations for tuning in.