Archive for August 28, 2014
Percent of Paid Search Advertising Allocated To Mobile, Q2 2014 [CHART]
As mobile continues to take over the world, advertisers have followed consumers to the devices where they spend the most time.
Read MoreFrequency With Which Americans Unplug All Technology, July 2014 [CHART]
July 2014 research found that 60% of US internet users were almost always connected.
Read MoreSocial Media’s Purchase Influence, August 2014 [TABLE]
Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%).
Read MoreB2B Product Spending Growth By Industry, 2013 [CHART]
Business spending has seen modest growth over the last few years, with spending increasing by 3% since 2011.
Read MoreTop Challenges Of Developing An Integrated Customer Experience, August 2014 [CHART]
Given 5 choices as to their biggest hurdle when working with other functions to develop an integrated customer experience, CMOs pointed to the alignment of department strategies and priorities.
Read MoreWhy People Listen To Public Radio, August 2014 [CHART]
Public radio listeners are most likely to listen for news and information, counting credit and objective programming, a desire for deeper perspective and an intellectual curiosity among their primary motivations for tuning in.
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