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Home » August 2014 » Articles for August 28, 2014

Archives for August 28, 2014

Percent of Paid Search Advertising Allocated To Mobile, Q2 2014 [CHART]

As mobile continues to take over the world, advertisers have followed consumers to the devices where they spend the most time.

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August 28, 2014 By David Erickson
Filed Under: Advertising, Mobile Advertising, Mobile Marketing, Mobile Search, Search Engine Advertising, Search Engine Marketing Tagged With: Chart, Statistics

Frequency With Which Americans Unplug All Technology, July 2014 [CHART]

July 2014 research found that 60% of US internet users were almost always connected.

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August 28, 2014 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing, Online Behavior Tagged With: Chart, Statistics

Social Media’s Purchase Influence, August 2014 [TABLE]

Just 9% of social networkers claim to have made a purchase by clicking on a social media ad, with that figure higher among men aged 18-34 (21%) and parents (19%).

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August 28, 2014 By David Erickson
Filed Under: Advertising, Consumer Attitudes, Consumer Behavior, eCommerce, Online Behavior, Search Engine Marketing, Search Engine Optimization, Social Media Advertising, Social Media Marketing, Video Marketing Tagged With: Brand Marketing, Social Commerce, Statistics, Table

B2B Product Spending Growth By Industry, 2013 [CHART]

Business spending has seen modest growth over the last few years, with spending increasing by 3% since 2011.

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August 28, 2014 By David Erickson
Filed Under: B2B Marketing Tagged With: Business Spending, Chart, Statistics

Top Challenges Of Developing An Integrated Customer Experience, August 2014 [CHART]

Given 5 choices as to their biggest hurdle when working with other functions to develop an integrated customer experience, CMOs pointed to the alignment of department strategies and priorities.

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August 28, 2014 By David Erickson
Filed Under: Analytics, Consumer Behavior Tagged With: Big Data, Chart, Customer Experience, Engagement, Statistics

Why People Listen To Public Radio, August 2014 [CHART]

Public radio listeners are most likely to listen for news and information, counting credit and objective programming, a desire for deeper perspective and an intellectual curiosity among their primary motivations for tuning in.

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August 28, 2014 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, Media Consumption Tagged With: Chart, Music Marketing, Public Radio, Radio, Statistics

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