An Aberdeen Group report revealed that the most effective content marketers are also those most likely to measure.
Archives for August 26, 2014
Fully 37% of sports fans said they bought their tickets via mobile phone or tablet.
44% of US mobile phone users planned to go to a live sporting event this year, with football, basketball and baseball the most popular.
Gaining insight quickly enough was the top hurdle to executing personalization, cited by 40% of US data management professionals.
Personalization and targeting were the second most popular requirements for analytics related to understanding the customer, cited by 53% of respondents.
Roughly 6 in 10 US adults say they watch videos when they visit a brand website with video content, and 4 in 10 prefer watching a brand video over reading the same information.