Price is the most important attribute for US consumers when shopping for goods and services, with 42% of respondents ranking it their top attribute and three-quarters ranking it among their top-3 (of 8 listed).
Archives for August 20, 2014
Close to 6 in 10 global marketers report that their organizations personalize messaging based on understanding of individuals.
Families with children in grades K-12 will spend an average of $699.28 this back-to-school season on apparel, shoes, supplies and electronics.
Roughly 186.9 million Americans watched online content videos in June.
3 in 4 American adults claim to be very or somewhat concerned about having too much personal information about them online.
Fully 79% of US physicians polled reported using smartphones for professional purposes in March 2014, and 51% used tablets.