B2B Salespeople’s View Of Marketing Asset Effectiveness, July 2014 [CHART]

B2B Salespeople's View Of Marketing Asset Effectiveness, July 2014 [CHART]

3 in 4 marketers believe that marketing assets are somewhat (67%) or very (9%) effective, but only 46% of salespeople concur, finds a new study released by Demand Metric. The survey – fielded mostly among B2B respondents – focuses on the causes and impacts of “bad” sales interactions, finding numerous instances of disagreement between sales and marketing teams, with each seeing problems with the other.

Part of the problem on the assets front relates to collaboration, per salespeople, as only one-quarter of sales respondents feel that their collaboration with marketing around asset development occurs very (8%) or somewhat (16%) well.  Read the rest at MarketingCharts.

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