American consumers are showing more loyalty to regular CPG brands than they did 3 years ago.
Archives for August 18, 2014
A majority of US and US-based advertisers, publishers and global technology and service are pursuing data-driven programmatic approaches to audience engagement in markets outside the US.
Clothing is one of teens’ top spending categories.
Roughly three-quarters of Millionaire investors (with $1-5 million in net worth, not including primary residence) report using social media platforms, with Facebook (57%) the most commonly-used.
Slightly more than 6 in 10 large tablet owners reported using their devices to get news stories or other content provided by news organizations.
Those who did binge-view voiced a strong aversion to advertisements during their TV time, with 58% saying they liked binge-viewing because they didn’t have to watch ads.