The Shullman Research Center has released a new report, this time focusing on the Gen X (34-48) generation. Having already released their report on Baby Boomers early this month, the new study provides an opportunity to compare and contrast the attitudes of these two generations, both of which have tremendous spending power. Indeed, while Baby Boomers control the largest share of total net worth dollars of any generation, Gen Xers have the most net worth and average household income on a per-adult basis. And like Baby Boomers, affluent Gen Xers are ready to spend on luxury goods. In fact, some 51% of “Upscale” Gen Xers plan to buy one or more luxuries in the next year, as are 52% of “Upscale” Baby Boomers. (“Upscale” adults refers to those who either have a personal net worth of at least $1 million or who live in a household with income of at least $250,000. Upscale Gen Xers account for about 1 in 10 Gen Xers overall, and about 12% of all Baby Boomers.) Read the rest at MarketingCharts.
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