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Home » August 2014 » Articles for August 14, 2014

Archives for August 14, 2014

Executives Who Favor Digital Transformation By Role, April 2014 [CHART]

CMOs were the most likely to support digital transformation efforts.

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August 14, 2014 By David Erickson
Filed Under: Consumer Behavior Tagged With: CDOs, CEOs, Chart, CIOs, CMOs, CTOs, CXOs, Digital Transformation, Organizational Dynamics, Statistics

Top Digital Transformation Priorities, April 2014 [TABLE]

Fully 88% of US digital strategists said their firms were undergoing a formal digital marketing transformation effort.

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August 14, 2014 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Mobile Marketing, Online Behavior, Social Media Marketing, Web Development, Website Marketing Tagged With: Customer Service, Digital Transformation, Organizational Dynamics, Statistics, Table

eCommerce Traffic & Revenue Trends By Device, Q2 2014 [CHART]

Smart phones alone accounted for almost 1 in 4 visits to the tracked merchants during Q2 2014, up more than 50% from a year earlier.

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August 14, 2014 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Mobile Behavior, Mobile Marketing, Online Behavior Tagged With: Chart, Computers, mCommerce, Smart Phones, Statistics, Tablets

Appeal Of Loyalty Programs, July 2014 [TABLE]

Almost 6 in 10 respondents chose Saving Money as their primary motivation for participating in loyalty programs.

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August 14, 2014 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing Tagged With: Chart, eTailing, Loyalty Programs, Mobile Apps, Retail Marketing, Statistics

National Brands That Excel At Local Online Marketing, July 2014 [CHART]

From a pool of 280 national brands, Meineke emerges as the one with the best local digital marketing.

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August 14, 2014 By David Erickson
Filed Under: Consumer Behavior, Local Internet Marketing, Online Behavior Tagged With: Best Buy, Brand Marketing, Chart, Days Inn, Holiday Inn, Meineke, Nationwide Insurance, Papa Murphy's, PetSmart, Ramada, State Farm, Statistics, Super 8

How Bingers Watch TV, July 2014 [CHART]

Some 44% of US households surveyed during Q1 2014 said they binge-view TV shows.

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August 14, 2014 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Online Behavior, Video Marketing Tagged With: Chart, DVDs, DVRs, Entertainment Marketing, On-Demand Content, Statistics, Streaming Video, Television, Television Marketing, Time Shifting

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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