Likely due to their aversion to shipping fees, female and older internet users were the least willing to pay more for same-day and overnight delivery when shopping digitally. More than one-quarter of men said they would pay for either, compared with 18% of women. A high 37% of millennials were willing to pay for either service, compared with just 6% of matures, 15% of baby boomers and 20% of Gen Xers.
But no matter how you slice it, most respondents would rather save a buck than get their items instantly: 70% wouldn’t pay for same-day or overnight delivery when shopping digitally. Read the rest at eMarketer.