It takes a substantial amount of persistence to get a qualified appointment with an IT executive, details a study by LeadJen of lead generation campaigns targeting lists of IT executives over a three-year period from 2011 through 2013. The analysis indicates that it takes 222 calls or emails on average to secure a qualified appointment, more than the 169 on average it takes to reach marketers. Analyzing appointment-setting by time of year, week, and day, the study offers some insights into the best times to prospect to IT executives.
Interestingly, the first 4 months of the year appear to be when IT executives are most receptive to lead generation. For example, slightly fewer than 200 touches were needed to score an appointment during March and April, more than 10% less the average of 222. By contrast, marketers are best reached in the Fall. Read the rest at MarketingCharts.