Consumers only have 4-5 brands that they always open emails from, details Silverpop in a study based on a survey of close to 4,000 consumers in the US, UK and Germany. With respondents averaging online purchases from only 3 brands every 3 months, it’s especially important for brands to break through the clutter and establish a relationship with consumers. According to the study, trust and relevance are the two key factors consumers consider when they receive email correspondence from brands. Read the rest at MarketingCharts.
Home » Consumer Behavior Marketing Research » Trust & Relevance’s Effect On Email Marketing Success, July 2014 [TABLE]