Last year, 44% of global CMOs surveyed by Accenture felt that there was no need for alignment with CIOs. This year’s Accenture study of the CMO-CIO relationship finds a rapprochement of sorts, with 83% of IT executives feeling a need to align and interact with marketing (up from 77% in 2012) and 69% of marketing executives feeling the same way about IT (up from 56% in 2012). But while many see the relationship improving, 45% of CMOs believe more collaboration is needed, and some problems persist. Read the rest at MarketingCharts.
Home » Consumer Behavior Marketing Research » Consumer Attitudes » CMOs Attitudes Toward Collaboration With CIOs, July 2014 [CHART]