After mobile rose to claim the majority of Facebook advertising worldwide in Q1 2014, its share leapt nearly 5 percentage points the next quarter, from 51.4% to 56.3%.
Archives for August 8, 2014
In Q2 2013, the newly introduced ad type accounted for just 2.9% of Facebook ads worldwide. Fast-forward one year later, and this share was at 50.1%.
Consumers only have 4-5 brands that they always open emails from.
83% of IT executives feel a need to align and interact with marketing (up from 77% in 2012) and 69% of marketing executives feel the same way about IT (up from 56% in 2012).
Customer satisfaction with social media websites improved by 3 points year-over-year to an average score of 71 on the ACSI’s 100-point scale.
The most commonly-cited objectives were improving marketing productivity (45%), increasing sales revenue (44%).