Brand Buzz Rankings, H1 2014 [CHART]

Brand Buzz Rankings, H1 2014 [CHART]

Amazon topped the buzz rankings for the first half of this year, continuing its success from last year, when it also led the word-of-mouth rankings. In other notable results, Netflix made the list for the first time (#5), Samsung (#6) edged Apple (#8), which had not made the list in 2013, and Google (#10) returned to the list after an 18-month hiatus. Meanwhile, Carnival topped the most-improved list, which also included Facebook at #3. Source: YouGov

Read the rest at MarketingCharts.

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