Almost 7 in 10 US adults have made a clothing purchase online, making this the most common purchase of 10 identified categories, according to survey results from Harris Interactive. But while clothing is the most popular purchase overall, digital content – such as movies, music and e-books – tops the list for both smartphones and tablets. The study also finds that although Millennials (18-36) lead the way in smartphone and tablet purchases, Gen Xers (37-48) are the most likely to have made an online purchase in most categories. Read the rest at MarketingCharts.
Home » eCommerce Marketing Statistics & Trends » Americans’ Most Popular Online Purchases, July 2014 [CHART]