Various sources were in agreement that US paid search spending grew in Q2.
Archives for August 5, 2014
43% of the coveted 18-29-year-old demographic find online video ads to be more annoying than TV ads.
Companies from around the world are most likely to be using insights from social data to improve their customer service and understanding of market shifts.
Some 56% of consumer goods executives identify data analytics as Very or Critically important to their strategy this year.
DMA/Winterberry reported slowed growth in both revenues—which hit a two-year high in Q3 2013—and profitability from data-driven marketing in Q1 2014.
More than 40% of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year.