Mobile devices accounted for 34% of US organic search visits during the second quarter of the year, up from 31% during Q1, details RKG Digital in its latest quarterly digital marketing report. The iPhone alone contributed 12% share of organic search traffic, slightly higher than the iPad’s 11% share, such that Apple devices together accounted for almost one-quarter of US organic search traffic. Mobile’s influence continued to be far higher on Google and Yahoo than on Bing.
Indeed, smartphones and tablets accounted for 36% of Google organic search traffic during the second quarter, up from 33% in Q1 and 29% in Q2 2013. Similarly, mobile devices accounted for 37% share of Yahoo organic search traffic, flat from the prior quarter, but up 10% points from the year-earlier period. Bing dragged down the overall average as a result of mobile being only 17% of its organic search traffic. Read the rest at MarketingCharts.