Of the various digital marketing tactics available, US digital marketers deem email the most effective for awareness, acquisition, conversion and customer retention, per results from a Gigaom Research study sponsored by Extole. Email’s influence is most pronounced when it comes to retention, beating out social media marketing and content marketing, among others, by a wide margin. The results may be attributable in part to email’s widespread use: some 86% of the survey respondents use it regularly, making it the most widely used digital marketing tactic, ahead of social media marketing (72%) and SEO (70%).
Earlier this year, an Econsultancy survey of global marketers revealed that email was rated the top channel by ROI, ahead of SEO and content marketing. Read the rest at MarketingCharts.