Device Penetration Among US College Students, July 2014 [CHART]

Device Penetration Among US College Students, July 2014 [CHART]

College students (aged 18-34) own an average of 6.8 devices each, steady from last year, with laptops (86%), smartphones (78%) and video game consoles (76%) their top devices. Not surprisingly, their adoption of MP3 players, digital cameras and handheld gaming devices has fallen off over the years as smartphone ownership has steadily risen, almost doubling from 2011 (42%). Separately, the study finds that more than 7 in 10 students who own a smartphone and/or a tablet regularly use gaming (76%), music (72%) and social networking apps (71%). Source: re:fuel / Crux Research

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