Coca-Cola tops CoreBrands’ list of most respected brands, breaking last year’s tie with PepsiCo, which came in second this year.
Archives for August 2, 2014
Roughly 6 in 10 binge-viewers (defined as TV viewers who watch at least 3 episodes of the same TV show in one sitting) agree that they enjoy binge-viewing because they don’t have to watch ads.
In November 2013, 44% of boomers said they showroomed.
Boomers’ online research has a distinct generational flavor.
Many boomers have introduced a digital element into their shopping process, though less so than younger consumers.
Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.