The majority of business executives worldwide had at least heard of the IoT; however, familiarity was low.
Archives for August 2014
When it comes to the types of digital promotions most likely to influence purchase decisions, coupons beat out sales and daily deal vouchers by a wide margin.
Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion.
Almost two-thirds of survey respondents claim to have ever stopped using a brand or company’s products or services because of a poor customer service experience.
When asked what personal data collection/advertising they would allow via connected car systems in exchange for incentives, respondents showed little interest in any of the options.
While 56% of US car owners had heard of connected cars, just 14% were actually familiar with what they were and could do.
Most believe that social media and TV make a good pair, but there have been hiccups, and the relationship isn’t always solid.
A plurality 34% of CMOs cite the creation of sustainable and engaging customer relationships and improving the customer experience as their top concern.
Some 31% of respondents said they were unreceptive or very unreceptive to social media posts.
Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic.