Archive for August 2014
Business Execs’ Familiarity With Internet Of Things, May 2014 [CHART]
The majority of business executives worldwide had at least heard of the IoT; however, familiarity was low.
Read MoreBranding Effects of Online Coupons, August 2014 [CHART]
When it comes to the types of digital promotions most likely to influence purchase decisions, coupons beat out sales and daily deal vouchers by a wide margin.
Read MoreTop B2B Advertisers’ Spending Trends, 2013 [CHART]
Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion.
Read MoreTop Frustrations Of Poor Customer Service, August 2014 [CHART]
Almost two-thirds of survey respondents claim to have ever stopped using a brand or company’s products or services because of a poor customer service experience.
Read MorePersonal Data Consumers Would Share With Their Car For Incentives, May 2014 [TABLE]
When asked what personal data collection/advertising they would allow via connected car systems in exchange for incentives, respondents showed little interest in any of the options.
Read MoreConsumer Familiarity With Connected Cars, May 2014 [CHART]
While 56% of US car owners had heard of connected cars, just 14% were actually familiar with what they were and could do.
Read MoreUse Of Social Ads To Take Advantage Of Social TV, June 2014 [CHART]
Most believe that social media and TV make a good pair, but there have been hiccups, and the relationship isn’t always solid.
Read MoreCMOs Top Concerns, August 2014 [CHART]
A plurality 34% of CMOs cite the creation of sustainable and engaging customer relationships and improving the customer experience as their top concern.
Read MoreReceptiveness Of Forms Of Brand Content, August 2014 [CHART]
Some 31% of respondents said they were unreceptive or very unreceptive to social media posts.
Read MoreMost Popular Social Apps Among Millennials, June 2014 [CHART]
Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic.
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