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Home » Articles for August 2014

Archives for August 2014

Business Execs’ Familiarity With Internet Of Things, May 2014 [CHART]

The majority of business executives worldwide had at least heard of the IoT; however, familiarity was low.

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August 31, 2014 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior Tagged With: Chart, Internet Of Things, IoT, Statistics

Branding Effects of Online Coupons, August 2014 [CHART]

When it comes to the types of digital promotions most likely to influence purchase decisions, coupons beat out sales and daily deal vouchers by a wide margin.

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August 31, 2014 By David Erickson
Filed Under: Consumer Behavior, eCommerce Tagged With: Brand Marketing, Chart, Coupons, eTailing, Online Coupons, Retail Marketing, Statistics

Top B2B Advertisers’ Spending Trends, 2013 [CHART]

Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion.

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August 31, 2014 By David Erickson
Filed Under: Ad Spending, Advertising, B2B Marketing, Display Advertising, Internet Advertising, Magazine Advertising, Marketing Budgets, Newspaper Advertising, Online Advertising, Outdoor Advertising, Radio Advertising, Television Advertising Tagged With: Chart, Statistics

Top Frustrations Of Poor Customer Service, August 2014 [CHART]

Almost two-thirds of survey respondents claim to have ever stopped using a brand or company’s products or services because of a poor customer service experience.

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August 30, 2014 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior Tagged With: Chart, Customer Service, Statistics

Personal Data Consumers Would Share With Their Car For Incentives, May 2014 [TABLE]

When asked what personal data collection/advertising they would allow via connected car systems in exchange for incentives, respondents showed little interest in any of the options.

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August 30, 2014 By David Erickson
Filed Under: Audio Advertising, Baby Boomers, Consumer Attitudes, Generation X, Generations, Millennials, Silent Generation Tagged With: Automotive Marketing, Connected Cars, Privacy, Security, Statistics, Table

Consumer Familiarity With Connected Cars, May 2014 [CHART]

While 56% of US car owners had heard of connected cars, just 14% were actually familiar with what they were and could do.

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August 30, 2014 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, Mobile Behavior, Mobile Marketing Tagged With: Automotive Marketing, Chart, Connected Cars, Statistics

Use Of Social Ads To Take Advantage Of Social TV, June 2014 [CHART]

Most believe that social media and TV make a good pair, but there have been hiccups, and the relationship isn’t always solid.

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August 29, 2014 By David Erickson
Filed Under: Advertising, Online Behavior, Social Media Advertising, Social Media Marketing, Social TV Tagged With: Chart, Facebook, Statistics, Twitter

CMOs Top Concerns, August 2014 [CHART]

A plurality 34% of CMOs cite the creation of sustainable and engaging customer relationships and improving the customer experience as their top concern.

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August 29, 2014 By David Erickson
Filed Under: Analytics, Consumer Attitudes, Consumer Behavior Tagged With: Chart, CMOs, ROI, Statistics

Receptiveness Of Forms Of Brand Content, August 2014 [CHART]

Some 31% of respondents said they were unreceptive or very unreceptive to social media posts.

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August 29, 2014 By David Erickson
Filed Under: Advertising, Audio Marketing, Consumer Behavior, Content Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Video Marketing, Visual Communications Tagged With: Chart, Facebook, Photo Sharing, Statistics, Twitter

Most Popular Social Apps Among Millennials, June 2014 [CHART]

Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic.

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August 29, 2014 By David Erickson
Filed Under: Blog Marketing, Consumer Behavior, Generations, Millennials, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Video Marketing, Visual Communications Tagged With: Blogging, Chart, Facebook, Google, Instagram, Instant Messaging, Mobile Apps, Mobile Social, Photo Sharing, Pinterest, Short-Form Video, Snapchat, Statistics, Tumblr, Twitter, Vine

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