Parents are the primary sponsors of college students’ new products and services.
Archives for July 31, 2014
99% of US college students spent money at restaurants at least once per month.
Slightly more than 6 in 10 C-level executives responding to the survey said that CEOs support digital-business initiatives, up from 55% last year and 46% the year before.
Visits to branded pharma sites not only fuel greater brand awareness and favorability, but also impact prospect conversions.
Only 38% of Facebook user wall posts were responded to by US brands in June.
Costco tops the list of best-perceived brands among US LGBT consumers.