Users were less likely to have replaced other digital devices and TVs with a tablet or smartphone, and as a result, the majority multiscreened.
Archives for July 30, 2014
When it comes to magazine ads, reader recall is the same for print and tablet versions (52%).
Just 14% of marketers said they were strongly capable of creating a single view of the customer.
77% of US digital media and marketing professionals said they had increased their data collection process over the past year.
Some 54% of internet users aged 18-65 say they generally don’t trust sponsored content.
Internet users aged 16-64 from 32 countries around the world are far more likely to be sharing brand content on Facebook than on Google+ or Twitter.