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US Free-Standing Inserts Value, H1 2014 [CHART]

US Free-Standing Inserts Value, H1 2014 [CHART]

158 billion FSI coupons were distributed during the first half of this year, representing a 3.4% increase from the year-earlier period, per Kantar Media’s report. With the average face value of a coupon increasing by 4.5% to $1.69, the total dollar amount of incentives circulated grew by 8% to $267 billion. However, for the 7th consecutive first half of a year, average expiration decreased, this time by 2.4%. Source: Kantar Media

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