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Share Of Time Spent With Online Media By Mobile Platform, February 2013-May 2014 [TABLE]

Share Of Time Spent With Online Media By Mobile Platform, February 2013-May 2014 [TABLE]

Springtime brings about warmer weather in the northern hemisphere, but mobile apps were what was really hot in the US last season, according to May 2014 research by comScore Media Metrix Multi-Platform. As mobile as a portion of digital media time hit 60%, smartphone and tablet apps showed even more impressive growth over the prior month, rising to 51% of time spent with digital.

In Q4 2013, Nielsen found that US adult Android and iPhone users were spending 65% more time with mobile apps than they had just two years ago: 30 hours, 15 minutes in Q4 2013, vs. 18 hours, 18 minutes in Q4 2011. However, the average number of apps owners used had barely risen over the past two years, from 23.2 in Q4 2011 to 26.8 in Q4 2013, indicating that users were spending more time with the apps they had, as opposed to downloading new ones. Read the rest at eMarketer.