Summer is in full swing, and many parents are likely telling their kids to get up and go play outside. But as tablet ownership increases, could this be hurting children’s outdoor activities—or their time with traditional toys in general? Based on data released in June 2014 by The NPD Group, the majority of parents don’t think so.
The study found that tablet ownership in households with children ages 2 to 12 rose from 50% in 2013 to 59% in 2014. The portion of kids actually using these devices had also increased over the past year, growing from 38% to 48%, according to parents. Despite this, two-thirds of parents didn’t think that their children’s time spent with traditional toys was decreasing due to rising ownership and usage levels. Read the rest at eMarketer.