Tablet Ownership Among Households With Kids, 2011-2014 [CHART]

Tablet Ownership Among Households With Kids, 2011-2014 [CHART]

Research published in June 2014 by Ipsos MediaCT also showed impressive growth in tablet ownership among US households with children, or children themselves, with the percentage rising from 58% in 2013 to 74% this year. The higher penetration rate is likely due to the exclusion of children younger than 6, whose parents were most likely to limit technology usage, according to The NPD Group. Read the rest at eMarketer.

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